For the sustainable and health-minded, Rustic Strength liquid Laundry Detergent is an easy way to clean clothes in the modern era - worry free. Our proprietary formula uses natural plant-based surfactants and non-toxic ingredients derived from renewable resources for an earth-friendly clean.
Our deep cleaning detergent is a simple yet powerful 12 ingredient formula that is designed for people with sensitive skin who may react to commercial detergents. Unlike the leading ‘natural’ brands, it is truly hypoallergenic and available with no dyes, perfumes, SLS, SLES, sulfates, parabens, phthalates, optical brighteners, fillers, or other nasties. 100% Ingredient Transparency.
All our products are 100% biodegradable. Because it will break down naturally it is safe to use anywhere…..camping, adventuring, RVing, hiking, traveling abroad, or just at home our detergent will do the job! It is color safe, septic safe, gray water safe, and the rinse water is not toxic to aquatic life. Compatible with he (high efficiency) or standard machines.
If you have skin sensitives it is best to stick with the Truly Hypoallergenic product- It is unscented. (No added smell of any kind)
Scented options contain
Pure Essential Oil(s) and/or Phthalate Free Fragrance(s)
HE• Biodegradable • Ecofriendly • pH balanced • Plant-based formula
Charcoal filtered deionized water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Vegetable Glycerin, Dimethyl 9-decenamide, Caprylyl Capryl Glucoside, Pentasodium Pentetate, Polysorbate 20, Acrylate Copolymer, Methylisothiazolinone, Benzisothiazolinone
100% Vegan, Cruelty Free, Gluten Free
Charcoal filtered deionized water (water) – high purity of water
Cocamidopropyl Hydroxysultaine – naturally derived from coconut. an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate – an environmentally friendly and biodegradable surfactant that helps grab oil, dirt, and grease.
Decyl Glucoside – plant-derived, biodegradable, surfactant, mild and safe for sensitive skin
Vegetable Glycerin (glycerin) – biodegradable, vegetable-based, helps improve the surfactant's abilities to dissolve soils, clean without leaving a residue, and helps prevent separation of ingredients
Dimethyl 9-decenamide – plant-based, a nonionic surfactant that helps clean, removes grease and other substances.
Caprylyl Capryl Glucoside –Vegetable derived fatty acid used to help stabilize the formula when adding EO and fragrances. Increases lather potential.
Cocamide MIPA – Not to be confused with Cocamide DEA or MEA. Helps boost foam and promotes a luxurious feel.
Pentasodium Pentetate – a salt of pentetic acid that binds metal and inactivated metallic ions
Polysorbate 20 – helps in the spread ability of liquids, helps stabilize the formula when adding EO and fragrances. Derived from fruits and vegetables.
Acrylate Copolymer – provides enhanced performance on the clay soil removal
Methylisothiazolinone, Benzisothiazolinone – Preservatives used in the lowest concentrated form to help decrease the chance of bacteria, fungi, and mold. Increases shelf life of the product. Antibacterial.
Essential Oils or Fragrance Oils-Pure essential oils, hand selected by us from small farms all around the world
If you order one of our phthalate free fragrances instead of/in combination with an essential oil you will be getting an aromatic compound made of GRAS (generally regarded as safe) synthetics. These fragrances do NOT contain any phthalates, parabens, dyes, or formaldehyde.
IN STORE: refills are sold by the oz.
ONLINE/LOCAL DELIVERY: They are sold in quantities of 12oz or 16oz. If you choose "use your own container" option, please click HERE to see how it works
WE TAKE BACK OUR LOGO CONTAINERS! When you return them undamaged and clean, we will give you an $4 credit towards your next purchase.
Made in United States of America